Gillette is woke now? When brands try to keep up with the times
Woke ads: is there such a thing as bad publicity? | The Lighthouse
Gillette comes out with another woke AF ad - Preen.ph
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
Get Woke, Go Broke? A case study on the use of social issues in advertising An Honors Thesis (HONR 499) by Emily Gralak Thesi
Did Gillette Miss the Mark with Its Toxic Masculinity Ad? - Knowledge at Wharton
Is Femvertisement Impactful? Exploring Woke Washing With Gillette Ads
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Gillette responds to the controversy around its woke new ad
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette, Toxic Masculinity, and Capitalism: Are "Woke" Brands Really a Good Thing? - Paste
Gillette Gets Woke » John C. Wright's Journal
Gillette is woke now? When brands try to keep up with the times
The cost of Gillette's wokeness revealed: a non-cash writedown of $12 billion
The best an ad can be: no regrets for Gillette after controversial campaign
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
What that Gillette ad says about the trend in woke advertising | Business | phillytrib.com
“Woke” advertising and The Best Men Can Be
Gillette faces backlash and boycott over '#MeToo advert' - BBC News
