Nivea ad "white is purity" | Nivea | NIVEA just released an ad that read " white is purity." | By Mic | Facebook
![The short, troubled life of Nivea's controversial "White Is Purity" ad embraced by the alt-right and other white supremacists on 4chan - The Washington Post The short, troubled life of Nivea's controversial "White Is Purity" ad embraced by the alt-right and other white supremacists on 4chan - The Washington Post](http://www.washingtonpost.com/rf/image_960w/2010-2019/Wires/Images/2017-03-08/Reuters/2017-03-08T112530Z_403708963_RC1E881445B0_RTRMADP_3_BEIERSDORF-RESULTS.jpg)
The short, troubled life of Nivea's controversial "White Is Purity" ad embraced by the alt-right and other white supremacists on 4chan - The Washington Post
![Nivea's 'White Is Purity' Campaign Hits A Nerve With Anyone Who's Faced Colour Discrimination In Their Own Communities | HuffPost UK Style Nivea's 'White Is Purity' Campaign Hits A Nerve With Anyone Who's Faced Colour Discrimination In Their Own Communities | HuffPost UK Style](https://img.huffingtonpost.com/asset/5d036238210000a718f2e6e4.jpeg?ops=1778_1000)