![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=116%2C271%2C4648%2C3049&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![New Study Shows Consumers Are Uneasy About Health & Beauty Brands Supporting Woke Causes – Marketing Communication News New Study Shows Consumers Are Uneasy About Health & Beauty Brands Supporting Woke Causes – Marketing Communication News](https://marcommnews.com/wp-content/uploads/2022/03/Future-Of-Beauty-2022-p192-scaled.jpg)
New Study Shows Consumers Are Uneasy About Health & Beauty Brands Supporting Woke Causes – Marketing Communication News
Fox News - PUNCHING BACK: UFC founder blasts "woke" culture — why his company refuses to follow other brands. https://fxn.ws/41zWvDN | Facebook
![Stay Woke, Not Broke: Protect Your Brand in Today's Business Climate (Business Series): Tedford, Alison: 9781770403390: Amazon.com: Books Stay Woke, Not Broke: Protect Your Brand in Today's Business Climate (Business Series): Tedford, Alison: 9781770403390: Amazon.com: Books](https://m.media-amazon.com/images/I/611iOvc49kL._AC_UF1000,1000_QL80_.jpg)